I’m not able to keep up with myself! I left off a post about Berlin, Spoleto needs to be woken up, and I have many more! But I thought I would write about another stop on the Tour del Gelato because it’s timely.
Why timely? Recently, everyone has been talking about Grom in the U.S., since they just opened their first outpost outside Italy, in New York City. When I ate at Grom in Florence last fall (with the recommendation and accompaniment of Melinda), that was the inspiration and first post for the Tour del Gelato. So I felt it only right to revisit Grom in Torino since we were there yesterday.
This Grom location (Via Accademia delle Scienze, 4) was situated just steps away from Piazza Castello, one of the busiest piazzas in Torino (near the McDonald’s if you want an easy-to-remember landmark). Strangely, the map on their own website is wrong. Grom is on the other side of Via Cesare Battisti (here’s the correct map here) but don’t worry, you’ll see the line of people well before you have to ask for directions in that area.
Yes, there was a line! Much like NYC, Grom in Torino also had a line, though we waited only about 6-8 minutes.
From now on with Grom, I’m going to be focusing on their flavors more than anything. Each location, including the NYC one, receives i gusti del mese – the flavors of the month – from the central production plant. The look and feel of each location is strikingly similar – sunken, covered metallic gelato tubs behind a glass counter, the ice cream churning machines in view, and very little to no space inside to sit or eat. Take it to the streets! What changes, however, are the flavors from month to month, with some making regular appearances.
Coppetta (cup) or cono (cone)? Always a big decision, especially since I know there’s scientific proof you get more in one than the other, depending on the gelateria. We sampled a variety of flavors. My dad and his girlfriend both went for the Stracciatella, chocolate chip, and included a Nocciola, hazelnut on one and Cioccolato Fondente Extra Noir (Extra Dark Chocolate) on the other. I generally don’t like Stracciatella because the base flavor is usually bland and the chocolate also bland, but the Venezuelan chocolate chips gave it a bit more of a kick than usual. The Extra Dark Chocolate was good and more creamy than the fudgy Dark Chocolate at Chocolat in Milan.
My two flavors were Pistacchio (check out that brownish-green color!) and the Crema di Grom – a cream flavoured gelato with pieces of paste di meliga, a cookie from the Piemonte region made from white flour and cornmeal, and gocce di cioccolato (chocolate chips) from Ecuador. Yum! Sounds like their version of Chocolate Chip Cookie Dough ice cream – Italian gelato style! They even distinguish the size of their gocce di cioccolato in the Stracciatella (chocolate chip) vs. the Crema di Grom (6mm vs. 3mm, respectively) Both of the nut flavors – nocciola and pistacchio were appropriately nutty and delicious (though pistacchio is my favorite).
A curious thing about Grom in Torino – I figured everyone would know where it was. I asked a random sample of people (i.e., 4) for directions to (the nearest) Grom. Two younger women (early 20s) both said they had never heard of it. The other two, older ladies in their 40s, both immediately knew it and how to get there.
Curiouser and curiouser. Shall I continue the market research? Yes, please! Have a stop to add to the Tour del Gelato? I should make some gelato soon as well!
Via Accademia delle Scienze, 4, Torino – Tel. (+39) 011.5579095