Today was painful. Sick from the moment I woke at 6.15am, I only got worse during the day. Glassy eyes and dilated pupils, fever. We had a 3 hour meeting in English that ended with me taking him to lunch since it was already 2.30 and the other managers were all busy. I’m sure some loopy conversation tangents ensued. I can’t really remember. But, irony of ironies, this potential supplier’s slides included the slogan “Striving for Excellence” (see previous post) under their logo. Coincidence? I think not!
So, I work for an advertising company and we spend a lot of time trying to make sites attract customers and, of course, get the client to keep paying us for new projects. But web traffic alone does not a successful site make. This is an example about how marketing money should be spent trying to build a brand, not just drive traffic to your site. “When you think gyrating, disco-dancing Santas, think Lufthansa.” Even a sleigh-flying navigation game would have been slightly closer to their product! Brilliant branding.
Christmas is approaching.
While I will never say exactly how far behind we really are in gift shopping, I will admit I am still open to new ideas that I’m finding on the web.
Never being cursed with “snooze” syndrome, I have no idea what usefulness there could be in an alarm clock that has wheels and runs away from you but I know from having several roommates that you might need the added incentive in the morning to get out of bed. I’m sure you could foil it by putting a trash can just below the night stand or something to that effect.
For those of you who are not yet tired of MTV’s Pimp My Ride and its numerous variations (in Italy, they do scooters) and parodies like Pimp my Bride, Shopping Cart, Warthog, Console (heck, there’s even Pimp My Blog), there’s a new one just in time and very appropriate for the holidays.
Now that I’ve experienced it, I’m not sure how I could ever go back to the original. Pimp My Nutcracker
Day 6 of waiting for 3-5 day package (AND I didn’t include Saturday as one day). USPS sucks. Poste Italia sucks. The customs guys in Italy are sucking on my candy canes, with their feet in S’s fuzzy socks and propped up on the desk, and setting aside the Lifesaver Storybook for their little one. After all, it’s the week before Christmas and how else can they get their shopping done, right? And the 3-5 days is more of a suggestion rather than a rule, right? That’s why we pay $60 in shipping?
You’re right, I should be more sympathetic.