{"id":139,"date":"2006-02-25T12:54:00","date_gmt":"2006-02-25T12:54:00","guid":{"rendered":"http:\/\/sararosso.com\/wordpress\/2006\/02\/25\/only-the-funny-need-apply\/"},"modified":"2006-08-20T11:23:27","modified_gmt":"2006-08-20T11:23:27","slug":"only-the-funny-need-apply","status":"publish","type":"post","link":"https:\/\/www.msadventuresinitaly.com\/blog\/2006\/02\/25\/only-the-funny-need-apply\/","title":{"rendered":"Only the funny need apply"},"content":{"rendered":"<p>Something that would make my mom proud: <a href=\"http:\/\/www.dateahotscot.com\/\">DateaHotScot.com<\/a><br \/>\nReally interesting use for Photoshop: <a href=\"http:\/\/www.worth1000.com\/cache\/contest\/contestcache.asp?contest_id=9164&amp;display=photoshop#entries\">Vintage products used in the 21st century<\/a><\/p>\n<p>So, let&#8217;s talk a little bit about advertising. Since I started working for an ad agency, I have increasingly looked at other advertising with a bit of a critical eye &#8211; learn something, get inspired, scorn something else &#8211; even if the creative side is not my main concern. I have always been fascinated by ads, because they are usually unwanted interruptions of our private time &#8211; movies, Tv at home, reading email, waiting for the bus. Therefore, if you find one that makes you laugh\/smile\/cry\/get disgusted (i.e., pay attention!) I really think that&#8217;s something. Of course, a really successful ad makes you buy the product, but that&#8217;s another discussion for another time.<\/p>\n<p>Since we don&#8217;t have a television, I turn more and more to the internet for information, and ad trends, besides those I see &#8220;in giro&#8221; out and about and of course, in the agency. The day after Superbowl, I watched all the ads like drooling over the red carpet photos of the Oscars.<\/p>\n<p>One of the hot topics lately is <a href=\"http:\/\/en.wikipedia.org\/wiki\/Viral_marketing\">Viral Marketing<\/a>. The long and short of it is to infiltrate communities (usually online) with an advertising concept so (clever, interesting, funny, intriguing) that they willing spread the concept themselves to everyone they know. This is a gold mine for companies and of course, is the buzz word on everyone&#8217;s lips here at the agency. Along with <a href=\"http:\/\/en.wikipedia.org\/wiki\/Guerilla_marketing\">Guerilla Marketing<\/a> which focuses on using unconventional marketing techniques like getting girls to bend over with short skirts on and <a href=\"http:\/\/money.cnn.com\/2004\/08\/13\/news\/economy\/weirdads\/index.htm?cnn=yes\">your company&#8217;s ad on their underwear<\/a>.<\/p>\n<p>Just a few examples of viral marketing I&#8217;ve seen lately&#8230;<\/p>\n<ul>\n<li><a href=\"http:\/\/www.leftlanenews.com\/2006\/02\/22\/vw-strikes-again-un-pimp-my-ride-videos\/\">Un-pimp my ride<\/a> (VW)<\/li>\n<li><a href=\"http:\/\/www.honda.co.uk\/civic\/\">Honda Civic UK <\/a>\n<\/li>\n<\/ul>\n<p>Then you have ads that are undercover that don&#8217;t really focus or even mention the product or company:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.indesit.es\/indesit\/_swf\/sp_SP\/1_0_on_time.swf\">Jack the Cuckoo<\/a> (Indesit)<\/li>\n<li><a href=\"http:\/\/www.bamboocha.it\">Bamboocha<\/a> (it&#8217;s a secret, can you guess who it&#8217;s for?)\n<\/li>\n<\/ul>\n<p>A good site to keep your eye on cool ads&#8230;.<a href=\"http:\/\/www.adrants.com\/\">Adrants<\/a><\/p>\n<p>Some of the &#8220;winners&#8221; I have seen lately:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.wallstreetinstitute.it\/\">An ad for learning English<\/a>: Lesson 23: Kiss, and Lesson 3: Mom! accompanied by graphics illustrating the word itself. &#8220;English will come to you naturally&#8221; Except, everything is in Italian. Even Lezione 23: Baciare. They didn&#8217;t even translate that!! How can it be that easy if you don&#8217;t even introduce English in the ad?<\/li>\n<li>An ad for an online dating service: &#8220;Love: A game where everybody wins!&#8221; Erm, I guess if your boyfriend realizing that he is in love with the woman who sold him your engagement ring, and that &#8220;you&#8217;re better off without him&#8221; means everyone is winning, ok. I get it. On the upside, <a href=\"http:\/\/www.true.com\/default.htm\">the site states<\/a> it does criminal screening so you can avoid those married ones!<\/li>\n<\/ul>\n<p>You can also check <a href=\"http:\/\/www.engrish.com\">Engrish.com<\/a> for ads and signs mispelled\/written badly that may give you a chuckle&#8230;<\/p>\n<p>Share your favorites!<\/p>\n<p>PS: Thanks to a few readers, I was informed the Corriere della Sera does have an <a href=\"http:\/\/www.corriere.it\/english\/?fr=tcol\">English site<\/a> called &#8220;Italian Life&#8221; (which I saw earlier but the name didn&#8217;t convey anything to me) Maybe calling it something like, um, Corriere Della Sera in English to be more effective.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Something that would make my mom proud: DateaHotScot.com Really interesting use for Photoshop: Vintage products used in the 21st century So, let&#8217;s talk a little bit about advertising. Since I started working for an ad agency, I have increasingly looked at other advertising with a bit of a critical eye &#8211; learn something, get inspired,&#8230;<\/p>\n<p><a class=\"more-link\" href=\"https:\/\/www.msadventuresinitaly.com\/blog\/2006\/02\/25\/only-the-funny-need-apply\/\">Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,2,16],"tags":[],"class_list":["post-139","post","type-post","status-publish","format-standard","category-advertising","category-italy","category-work","entry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4uB1-2f","jetpack-related-posts":[{"id":167,"url":"https:\/\/www.msadventuresinitaly.com\/blog\/2006\/06\/12\/just-the-perks-mam\/","url_meta":{"origin":139,"position":0},"title":"Just the Perks, M&#8217;am","author":"Sara, Ms Adventures in Italy","date":"June 12, 2006","format":false,"excerpt":"Remember that Honda Civic Choir Ad I told you about? Here are two different spoofs of the ad. I likee. Food photographers take MREs (military Meals Ready to Eat) and make them look appetizing This week is a bit more partying and general enjoyment which was lacking in the overworked\u2026","rel":"","context":"In &quot;Advertising&quot;","block_context":{"text":"Advertising","link":"https:\/\/www.msadventuresinitaly.com\/blog\/category\/random\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":140,"url":"https:\/\/www.msadventuresinitaly.com\/blog\/2006\/03\/01\/a-martedi-grasso-to-remember\/","url_meta":{"origin":139,"position":1},"title":"A Martedi Grasso to Remember","author":"Sara, Ms Adventures in Italy","date":"March 1, 2006","format":false,"excerpt":"Listening to: Jesus Christ Superstar Feeling Like: I'm up there with him Ah, another year, another Marted","rel":"","context":"In &quot;Advertising&quot;","block_context":{"text":"Advertising","link":"https:\/\/www.msadventuresinitaly.com\/blog\/category\/random\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":166,"url":"https:\/\/www.msadventuresinitaly.com\/blog\/2006\/06\/10\/the-clients-response\/","url_meta":{"origin":139,"position":2},"title":"The Client&#8217;s Response","author":"Sara, Ms Adventures in Italy","date":"June 10, 2006","format":false,"excerpt":"Have you guessed? The client's answer was a late-afternoon Thursday \"Yes,\" one that made us sweat until we got it, and then curse after we did get it. We have only 6 working days to make everything ready, which is why I have been working so hard and not blogging.\u2026","rel":"","context":"In &quot;Advertising&quot;","block_context":{"text":"Advertising","link":"https:\/\/www.msadventuresinitaly.com\/blog\/category\/random\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":110,"url":"https:\/\/www.msadventuresinitaly.com\/blog\/2005\/11\/27\/video-time\/","url_meta":{"origin":139,"position":3},"title":"Video time&#8230;","author":"Sara, Ms Adventures in Italy","date":"November 27, 2005","format":false,"excerpt":"Winter has officially started here in Pavia...in some areas, snow is still on the ground. I can't wait to see how this neighborhood decorates for the holidays!!! Speaking of decorating, if you download this video, you will see what it means to have \"too much time on your hands,\" and\u2026","rel":"","context":"In &quot;Advertising&quot;","block_context":{"text":"Advertising","link":"https:\/\/www.msadventuresinitaly.com\/blog\/category\/random\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":118,"url":"https:\/\/www.msadventuresinitaly.com\/blog\/2005\/12\/20\/fever-nutcracker-more-gyrating-santas\/","url_meta":{"origin":139,"position":4},"title":"Fever, Nutcracker, More Gyrating Santas","author":"Sara, Ms Adventures in Italy","date":"December 20, 2005","format":false,"excerpt":"Today was painful. Sick from the moment I woke at 6.15am, I only got worse during the day. Glassy eyes and dilated pupils, fever. We had a 3 hour meeting in English that ended with me taking him to lunch since it was already 2.30 and the other managers were\u2026","rel":"","context":"In &quot;Advertising&quot;","block_context":{"text":"Advertising","link":"https:\/\/www.msadventuresinitaly.com\/blog\/category\/random\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":235,"url":"https:\/\/www.msadventuresinitaly.com\/blog\/2006\/10\/29\/a-week-warrior-on-the-weekend\/","url_meta":{"origin":139,"position":5},"title":"A Quick Weekend in Milan and Lake Como","author":"Sara, Ms. Adventures in Italy","date":"October 29, 2006","format":false,"excerpt":"[Advergame] Non-P.C. advertising site called The Cleaning Hunk. I recommend the dance music in the gladiator outfit. [Old School Ad] Another non-P.C. ad of a \"model\" (female) Tab drinker from the 70s - \"When you can't be with him, be in his mind!\" Be a mind sticker! [Awesome time waster]\u2026","rel":"","context":"In &quot;Como&quot;","block_context":{"text":"Como","link":"https:\/\/www.msadventuresinitaly.com\/blog\/category\/italy\/como\/"},"img":{"alt_text":"Inside the Duomo in Milan","src":"https:\/\/i0.wp.com\/static.flickr.com\/96\/282433061_721348b209.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.msadventuresinitaly.com\/blog\/wp-json\/wp\/v2\/posts\/139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.msadventuresinitaly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.msadventuresinitaly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.msadventuresinitaly.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.msadventuresinitaly.com\/blog\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":0,"href":"https:\/\/www.msadventuresinitaly.com\/blog\/wp-json\/wp\/v2\/posts\/139\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.msadventuresinitaly.com\/blog\/wp-json\/wp\/v2\/media?parent=139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.msadventuresinitaly.com\/blog\/wp-json\/wp\/v2\/categories?post=139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.msadventuresinitaly.com\/blog\/wp-json\/wp\/v2\/tags?post=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}