Today I’m here to introduce you to my mentee, Michelle from Taste as You Go.
I’m the mentor since I’ve been food blogging for almost 4 years(!) and blogging about other stuff for longer than that, but I find that I’m a little at a loss to mentor her because, if you go check out her site, she’s already done a ton of stuff like go inside the Food Network Kitchen and redesign her website!
But one of the things she asked me was about finding new sources of readers for her blog:
One of the things I am struggling with is marketing my blog….I’m not exactly sure how to go about spreading the word about my blog outside the usual circles. Any ideas about how I can widen my circle of readers?
I thought I’d give my answers and then ask you my readers to chime in as well – that way we’re doing a bit of community mentoring!
1. Tastespotting / FoodGawker / Photograzing
These resources are great for your delicious-looking food photos, and have an audience of people that are SEARCHING for something new and delicious. Make sure you submit your photos to all of them!
While I don’t find the StumbleUpon traffic to be as “sticky” (read: stick around on your site for more than one post) as the previously-mentioned food websites, they can still bring a lot of traffic and new eyes to your site. Getting Stumbled is quite a different process, but one way to start getting involved in the StumbleUpon community is to start stumbling yourself and build up a followership. (PS: StumbleUpon has StumbleUpon Advertising, too!)
I don’t think anyone can ignore Twitter as a source of new inspiration and definitely cool links. If you’re on Twitter as well, it’s even easier to get re-Tweeted! (PS: I’m @rosso on Twitter, and Michelle is @maizey12)
Make sure you’re feeding your blog posts into your Facebook profile (or like the Fan Page for Ms. Adventures in Italy) so that people on Facebook can share and comment on your posts and photos
5. New and Top Referrers to Your Blog
Check your statistics faithfully for referring links, and go visit those sites. See what they’re saying about your site, and leave a comment, even thanking them for the link! That way you become more than a passing link and perhaps a relationship can start to form. (You can also use Google Alerts to get notified of incoming links)
6. Comment on other blogs
An oldie, but a goodie. We all fall out of the habit of commenting on blogs but make sure if you have something to contribute or you find a new blog with a great post to leave a comment introducing yourself or saying what it is you like about the post/blog. Maybe you’ll find another inspirational blogger in the comments yourself!
I have quite a bit of advice about how NOT to get more traffic, but I thought for this post we should focus on the positive.
How else would you suggest to a newbie blogger to reach more readers?