- Music: British Lily Allen‘s “Smile” – very singable. You can hear other songs from her album on the site. A better use of pop reggae than that blond heiress.
- Really interesting graph about McDonald’s and Starbuck’s world diffusion and domination – Notice the lack of Starbucks in Italy
Well, now I have to eat my words. Literally.
When I took public transportation every day, I picked up the daily free paper to see what was new. I also liked to check them because many times my company’s ads were in there. This time, I saw an advertisement for a set of products, something that so challenged everything that I believed about the Italians, that I thought it was a Pesce d’Aprile, an April Fool’s Joke. I rushed immediately out to buy them if only to prove that they existed and it wasn’t a cruel joke.
Some background: Italy is a country that loves its yogurt. Creamy, lowfat, fruit in pieces, plain unsweetened, plain sweetened, natural, artificial, with whole grains, liquid or whipped. And don’t get me started on the multitude of probiotic drinks.
Naturally the manufacturers are trying to outdo each other in order to get their products noticed in the dairy aisle. But I thought these were too outlandish even for us Americans, the “great bastardizers of all things food.”
WARNING: Look away from the screen if you have any delicate sensibilities.
So you want to know how it tasted. Of course, I didn’t buy them just for the photo.
The company’s site doesn’t even mention these products, though it does mention the site is under construction (which, by the way, is so 1996).I’m not sure their new product introduction is working as they planned. So far, the only person I know who has bought and tried these yogurts is me, an American and self-proclaimed bastardizer of food.
When I brought them home to try and showed them to S, he was immediately disgusted and told me I was crazy. My reasoning that it was an Italian company offering them didn’t sway him.
When I saw the advertisement at work, I immediately showed it to my colleagues who all couldn’t believe it as well.
So, the question is, who else is pushing the bastardizing limit of food where you are? Does anyone know an Italian that a) has tried these, and b) likes them?